C2PA, the Coalition for Content Provenance and Authenticity, is an open standard backed by Adobe, Google, Microsoft, and OpenAI. It attaches signed provenance to an image: who published it and how it changed, in a form any C2PA-aware tool can read.
Recording a hash of your image on a public blockchain establishes that it existed at a specific point in time, which supports a priority claim in a dispute. It is one layer of evidence, not proof of authorship on its own.
AI now scrapes and regenerates product images at scale, with no human reviewing each copy. Machine-readable proof is how your originals stay distinguishable from the flood of look-alikes.
Your blockchain timestamps, C2PA metadata, and Mintall Audit Certificate work together as strong supporting evidence. Here's how to use them when you detect infringement.
Submit takedown notices to platforms like Amazon, eBay, or social media. Include your Mintall Audit Certificate as timestamped evidence that your image existed first.
Send formal notices to infringers demanding they stop using your images. Your blockchain timestamp and C2PA metadata provide compelling evidence of original ownership.
Present your Mintall Certificate, blockchain records, and C2PA credentials as evidence in copyright infringement cases. The immutable timestamps establish when your work was certified and demonstrate priority.
Report copycats on marketplaces and e-commerce platforms. Provide your verification URL and certificate to demonstrate priority and expedite the removal process.
Quick answers for brand protection, marketplace, and compliance teams.
